Agenda

2025 CSP Executive Summit Agenda

AGENDA - 2025 CSP EXECUTIVE SUMMIT

November 20–22, 2025 |  Flamingo Resort & Spa – Santa Rosa, CA

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Thursday, November 20

10:15am – 3:30pm

Wine Tasting Tour(Bus leaves right at 10:30am)

1:00pm – 4:00pm

Registration and Information

5:00pm – 6:30pm

CSP Executive Summit Welcome Reception

Friday, November 21

8:00am – 4:30pm

Registration and Information

8:00am – 9:15am

Breakfast Buffet & Exhibits

9:15am – 10:45am

Scaling Success Through Accountability and Consistency
Speaker: John Ruffini, Health Trust WS

Growth doesn’t happen by accident—it happens by design. For leaders in staffing and recruiting, sustaining momentum and scaling with lasting impact requires more than drive; it demands accountability, consistency, and intentional strategy. This interactive Executive Summit workshop equips business leaders to move beyond ad-hoc execution and build repeatable practices that fuel growth from within. Through focused discussions on communication, KPIs, and proactive leadership, participants will learn how to build trust through clarity, define meaningful measures of success, and shift from reactive to strategic decision-making. What got you here will not get you there—design your next phase of growth with purpose.

10:45am – 11:00am

Stretch Break + Exhibits

11:00am – 12:30pm

Protecting Your Gross Margin: Masterclass For Staffing Leaders
Speaker: Jerry Grady, CPA – UHY

Gross margin is the life blood of any staffing firm and impacts cash flow daily. A slight decrease in a customer's gross margin could impact the overall mix and start a downward decline. This session will explore the various accruals to which staffing firms misstate, an understanding of what truly makes up gross margin, how sales mix is an unknown loss leader, and how salespeople are overpaid based on misstatement of gross margin. Margins have become razor thin, and a full understanding is needed to survive in this current marketplace.

12:30pm – 1:30pm

Enjoy Lunch & Exhibits

1:30pm – 3:00pm

Beyond ChatGPT: Turning AI Into Staffing’s Growth Engine
Speaker: Alex Kane – Teambridge

Every staffing leader knows the challenges of unfilled shifts, tight margins, and talent retention pressures. While AI tools like ChatGPT can streamline tasks such as summarizing notes or drafting messages, true innovation requires rethinking workflows when it matters most. This session reveals how forward-looking firms can move beyond quick fixes to design AI-driven operations that deliver real business outcomes. Attendees will discover how to apply AI where it adds the most value, scale efficiently without sacrificing quality, and empower people as the core of innovation—leaving with a practical playbook to turn daily staffing challenges into engines for sustainable growth and long-term success.

3:00pm – 3:30pm

Stretch Break + Exhibits

3:30pm – 4:30pm

10x Sales Acceleration: Using Marketing to Reimagine Your Staffing Sales Process
Speaker: David Searns - Haley Marketing

Staffing is hard—competition is fierce, margins are tight, and technology keeps reshaping the landscape. The secret to success isn’t just AI, automation, or making more calls—it’s thinking smarter, having the courage to do things differently, and redefining how you sell and recruit to make a bigger impact. Join Haley Marketing Co-CEO, David Searns, for an insightful presentation on how to thrive in today’s fast-paced staffing environment. Learn how to develop strategies that outpace competitors, improve your sales process for short-term wins and long-term market growth, and build powerful sales funnels that generate warm leads and stronger closes. Discover how to integrate marketing into your sales approach to boost performance, drive engagement, and attract more inbound opportunities. You’ll walk away with a practical, actionable playbook for winning—and growing—in the modern staffing industry.

6:00pm – 10:00pm

♠️ PAC Party Poker Night (fee required)

Saturday, November 22

8:00am – 12:00pm

Registration and Information

8:00am – 9:15am

Breakfast & Exhibits

9:15am – 10:00am

California HR on the Move: Staying Compliant in 2026
Speaker: Susan Steward - Atkinson, Anderson, Loya, Ruud & Romo

California’s employment landscape continues to evolve—and staffing firms are feeling it first. This session breaks down the latest 2026 compliance changes impacting agencies and contingent workforces, from pay transparency and leave laws to worker classification, onboarding, and client-site compliance risks. You’ll gain clear, practical strategies to keep your teams, clients, and contractors protected while staying ahead of California’s ever-moving regulatory curve.

10:00am – 10:15am

Stretch Break + Exhibits

10:15am – 11:00am

KPI Power Play: Turning Metrics into Momentum
Speaker: Jerry Grady, CPA, UHY LLP

In today’s competitive staffing landscape, data isn’t just numbers—it’s your playbook for growth. This interactive roundtable dives into the key financial and operational KPIs that drive profitability and performance. Learn how to align leadership, finance, and operations around the metrics that matter most, and discover how understanding your data can boost gross margin, strengthen EBITDA, and fuel smarter decision-making. Walk away with practical insights and real-world examples to turn your KPIs into a true power play for success in 2026 and beyond.

11:00am – 11:15am

Stretch Break + Exhibits

11:15am – 12:00pm

The Advantage You Can Create in Any Moment
How ALL-IN Leaders and Teams Rise, Adapt, and Win in Real Time.

Speaker: Will Matthews

The staffing industry is being redefined. Client expectations are rising, margins are tightening, technology is accelerating faster than most teams can adapt, and top talent has more choices than ever. These pressures are real—but every firm is facing the same landscape. 

In this high-impact keynote, Will Matthews—Board-Certified Executive Coach and 5-Time Ironman—shows staffing leaders how to create clarity, build a massively resilient culture, and inspire their team to show up ALL-IN. Drawing from the endurance mindset and skills required to survive 140.6-mile Ironman races, Will teaches leaders how to replicate elite endurance athletic principles into practical leadership strategies that elevate execution and sustain momentum—especially in uncertain markets.
 
Strategy and tools matter—but the organizations that will thrive now are the ones whose teams are truly ALL-IN in every way.

Wine Tasting Tours

Tongue Dancer Wines

Ramazzotti Wines Estate

Thank you to our Transportation Sponsor

PAC Party Poker Fundraiser

Thank You Pac Party Sponsors

Payment Instructions for Event Registration:
If paying by check, include a copy of your confirmation email.
Mail to: CSP, 7960 Soquel Dr., Suite B112, Aptos, CA 95003
Payments must be received by Friday, November 1, 2025.

Agenda | Accommodations | PAC Poker & Wine Tour | Speakers | FAQ / Policies

Gem Partnership Program

2025 Annual Gem Level Partners

CSP is proud to recognize and thank our Annual Gem Level Partners, whose investment and commitment empower the California Staffing Professionals Association to serve as the voice of the staffing and recruiting industry in California.

These valued partners play a critical role in supporting our mission to provide industry-leading education, networking, and legislative advocacy. Their contributions help make CSP’s signature events, like the Annual Conference and Owners Only Retreat, possible, while offering valuable resources and support to our members year-round.

Diamond

💎 Diamond Partners – $14,500/year
Our highest-level partners receive premier visibility and exclusive access throughout the year. Diamond Partners enjoy premium exposure at all CSP events, including co-branding opportunities, private meeting spaces, multiple registrations, and enhanced digital marketing benefits.

SAPPHIRE

🔷 Sapphire Partners – $11,500/year
Sapphire Partners gain exceptional exposure and access to key decision-makers at CSP’s flagship events. This partnership level includes impactful event branding, networking perks, and valuable year-round marketing opportunities.

RUBY

❤️ Ruby Partners – $9,000/year
Ruby Partners are dedicated supporters who benefit from a strong brand presence at CSP events and in our digital channels. This level offers cost-effective marketing benefits and continuous exposure to California’s staffing industry leaders.

EMERALD

🍀 Emerald Partners – $5,000/year
Emerald Partners enjoy essential brand visibility and marketing benefits, providing an affordable way to support CSP’s mission while staying connected to our vibrant community of staffing professionals.

 Exhibitors

ADP

Haley Marketing

Meritus Capital

Samuel Hall

UHLY LLP

   
 
 
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