November 20–22, 2025 | Flamingo Resort & Spa – Santa Rosa, CA
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Thursday, November 20 | |
10:15am – 3:30pm | Wine Tasting Tour – (Bus leaves right at 10:30am) |
1:00pm – 4:00pm | Registration and Information |
5:00pm – 6:30pm | CSP Executive Summit Welcome Reception |
Friday, November 21 | |
8:00am – 4:30pm | Registration and Information |
8:00am – 9:15am | Breakfast Buffet & Exhibits |
9:15am – 10:45am | Scaling Success Through Accountability and Consistency Growth doesn’t happen by accident—it happens by design. For leaders in staffing and recruiting, sustaining momentum and scaling with lasting impact requires more than drive; it demands accountability, consistency, and intentional strategy. This interactive Executive Summit workshop equips business leaders to move beyond ad-hoc execution and build repeatable practices that fuel growth from within. Through focused discussions on communication, KPIs, and proactive leadership, participants will learn how to build trust through clarity, define meaningful measures of success, and shift from reactive to strategic decision-making. What got you here will not get you there—design your next phase of growth with purpose. |
10:45am – 11:00am | Stretch Break + Exhibits |
11:00am – 12:30pm | Protecting Your Gross Margin: Masterclass For Staffing Leaders Gross margin is the life blood of any staffing firm and impacts cash flow daily. A slight decrease in a customer's gross margin could impact the overall mix and start a downward decline. This session will explore the various accruals to which staffing firms misstate, an understanding of what truly makes up gross margin, how sales mix is an unknown loss leader, and how salespeople are overpaid based on misstatement of gross margin. Margins have become razor thin, and a full understanding is needed to survive in this current marketplace. |
12:30pm – 1:30pm | Enjoy Lunch & Exhibits |
1:30pm – 3:00pm | Beyond ChatGPT: Turning AI Into Staffing’s Growth Engine Every staffing leader knows the challenges of unfilled shifts, tight margins, and talent retention pressures. While AI tools like ChatGPT can streamline tasks such as summarizing notes or drafting messages, true innovation requires rethinking workflows when it matters most. This session reveals how forward-looking firms can move beyond quick fixes to design AI-driven operations that deliver real business outcomes. Attendees will discover how to apply AI where it adds the most value, scale efficiently without sacrificing quality, and empower people as the core of innovation—leaving with a practical playbook to turn daily staffing challenges into engines for sustainable growth and long-term success. |
3:00pm – 3:30pm | Stretch Break + Exhibits |
3:30pm – 4:30pm | 10x Sales Acceleration: Using Marketing to Reimagine Your Staffing Sales Process Staffing is hard—competition is fierce, margins are tight, and technology keeps reshaping the landscape. The secret to success isn’t just AI, automation, or making more calls—it’s thinking smarter, having the courage to do things differently, and redefining how you sell and recruit to make a bigger impact. Join Haley Marketing Co-CEO, David Searns, for an insightful presentation on how to thrive in today’s fast-paced staffing environment. Learn how to develop strategies that outpace competitors, improve your sales process for short-term wins and long-term market growth, and build powerful sales funnels that generate warm leads and stronger closes. Discover how to integrate marketing into your sales approach to boost performance, drive engagement, and attract more inbound opportunities. You’ll walk away with a practical, actionable playbook for winning—and growing—in the modern staffing industry. |
6:00pm – 10:00pm | ♠️ PAC Party Poker Night (fee required) |
Saturday, November 22 | |
8:00am – 12:00pm | Registration and Information |
8:00am – 9:15am | Breakfast & Exhibits |
9:15am – 10:00am | California HR on the Move: Staying Compliant in 2026 California’s employment landscape continues to evolve—and staffing firms are feeling it first. This session breaks down the latest 2026 compliance changes impacting agencies and contingent workforces, from pay transparency and leave laws to worker classification, onboarding, and client-site compliance risks. You’ll gain clear, practical strategies to keep your teams, clients, and contractors protected while staying ahead of California’s ever-moving regulatory curve. |
10:00am – 10:15am | Stretch Break + Exhibits |
10:15am – 11:00am | KPI Power Play: Turning Metrics into Momentum In today’s competitive staffing landscape, data isn’t just numbers—it’s your playbook for growth. This interactive roundtable dives into the key financial and operational KPIs that drive profitability and performance. Learn how to align leadership, finance, and operations around the metrics that matter most, and discover how understanding your data can boost gross margin, strengthen EBITDA, and fuel smarter decision-making. Walk away with practical insights and real-world examples to turn your KPIs into a true power play for success in 2026 and beyond. |
11:00am – 11:15am | Stretch Break + Exhibits |
11:15am – 12:00pm | The Advantage You Can Create in Any Moment The staffing industry is being redefined. Client expectations are rising, margins are tightening, technology is accelerating faster than most teams can adapt, and top talent has more choices than ever. These pressures are real—but every firm is facing the same landscape. In this high-impact keynote, Will Matthews—Board-Certified Executive Coach and 5-Time Ironman—shows staffing leaders how to create clarity, build a massively resilient culture, and inspire their team to show up ALL-IN. Drawing from the endurance mindset and skills required to survive 140.6-mile Ironman races, Will teaches leaders how to replicate elite endurance athletic principles into practical leadership strategies that elevate execution and sustain momentum—especially in uncertain markets. |





Payment Instructions for Event Registration:
If paying by check, include a copy of your confirmation email.
Mail to: CSP, 7960 Soquel Dr., Suite B112, Aptos, CA 95003
Payments must be received by Friday, November 1, 2025.
Agenda | Accommodations | PAC Poker & Wine Tour | Speakers | FAQ / Policies

CSP is proud to recognize and thank our Annual Gem Level Partners, whose investment and commitment empower the California Staffing Professionals Association to serve as the voice of the staffing and recruiting industry in California.
These valued partners play a critical role in supporting our mission to provide industry-leading education, networking, and legislative advocacy. Their contributions help make CSP’s signature events, like the Annual Conference and Owners Only Retreat, possible, while offering valuable resources and support to our members year-round.
💎 Diamond Partners – $14,500/year
Our highest-level partners receive premier visibility and exclusive access throughout the year. Diamond Partners enjoy premium exposure at all CSP events, including co-branding opportunities, private meeting spaces, multiple registrations, and enhanced digital marketing benefits.
🔷 Sapphire Partners – $11,500/year
Sapphire Partners gain exceptional exposure and access to key decision-makers at CSP’s flagship events. This partnership level includes impactful event branding, networking perks, and valuable year-round marketing opportunities.
❤️ Ruby Partners – $9,000/year
Ruby Partners are dedicated supporters who benefit from a strong brand presence at CSP events and in our digital channels. This level offers cost-effective marketing benefits and continuous exposure to California’s staffing industry leaders.
🍀 Emerald Partners – $5,000/year
Emerald Partners enjoy essential brand visibility and marketing benefits, providing an affordable way to support CSP’s mission while staying connected to our vibrant community of staffing professionals.
Exhibitors
ADP
Haley Marketing
Meritus Capital
Samuel Hall
UHLY LLP